Face serums are one of the most effective skincare products, delivering targeted solutions for a variety of skin concerns. Despite their popularity, many men are unsure about incorporating serums into their routines. Is it necessary? Is it complicated? The answer is simple: serums are powerful tools that can transform your skin with very minimal effort.

If you’re ready to upgrade your skincare game, this guide will walk you through the essentials: what a face serum is, how to use it and how to choose the right serum to meet your specific needs. 

Serum for men: What is face serum?

A face serum is a skincare treatment formulated to deliver concentrated active ingredients deep into your skin. Unlike a traditional moisturiser, which hydrates and forms a protective barrier on the surface, serums penetrate deeper, addressing specific concerns like dryness, fine lines, redness or uneven skin texture.

With a higher potency of active ingredients, serums work at a cellular level to provide targeted solutions.

Why do men need a face serum?

A face serum offers targeted, effective solutions to improve skin health and resilience, making it a key addition to any grooming regimen.

Whether you're aiming to boost hydration, calm irritated skin, or combat signs of ageing, a good serum offers a more intensive approach to achieving healthier, more balanced skin with minimal effort.

Learn how a simple skincare routine can make a significant difference with Skin Care for Him.

Choosing a face serum for men

While skincare routines can differ the right serum for you depends on your unique skin concerns and goals, making it an essential part of any effective skincare routine. Whether you're addressing dryness, irritation or signs of aging, there’s a serum formulated to meet your needs.

• For dull, dry skin: Wanting to hydrate and plump the skin? The Hyaluronic Hydrating Serum is ideal, providing intense moisture for a refreshed, supple feel.
• For irritated skin: If you are looking to soothe irritated skin and reduce visible redness, the Anti-Redness Minty Green Smoothie is a perfect choice. It offers a cooling effect that calms and balances the complexion.
• For concerns around ageing: To address fine lines and promote a more youthful look, the Golden Anti-Ageing Serum helps firm and smooth the skin, giving you a radiant, rejuvenated appearance.
  
  

With these targeted treatments, serums are a powerful way to address specific skincare needs, delivering more potent results than moisturisers alone.

If you are unsure of what product to choose, consider a Skin Consultation or a mini product from our Mini Range.

How to use men's serum

If you’ve asked yourself “What is face serum?” you’ve probably wondered when and how to use a face serum too. Let’s find out!

• Apply face serum after the cleansing step in your routine and while skin is still a little damp to encourage absorption.
• Drop a pearl sized amount of serum from the dropper onto your fingertips. Serums are potent so a little goes a long way.
• Massage into cleansed skin, avoiding the eye area.
• Allow the serum to fully absorb into the skin.
• Follow with a moisturising lotion (morning and evening) and then sunscreen (morning). A moisturiser works to seal the active ingredients of the serum into the skin. It’s important to use both a serum and moisturiser for the best results.

If you want more advice on how to use your serum or which men's serum is the right for your skin type, book a skin consultation with our team of skin specialists who can help you out!